Hello Friends!
Not everyday you will
find me talking about rest rooms. It rarely happens . But when it
affects your sales or revenue, it is worth chatting about for a
little bit.
Myself, others I know,
and most probably others I don't know, need to step into a retail
store and our first (and may be last) stop in that store would be the
rest-room, which is also called the bathroom, the powder room, or the
toilets.
If the restroom is
clean convenient and refreshing most probably, I would continue my
shopping in that store. If not, I would depart ASAP.
Now you see how the
rest room play an important role in driving your customers into your
store?
Clearly, the restroom
and its special features has a direct as well as an indirect effect
on your sales. Let's have a moment here to check on the special
features your customers expect or prefer when they choose your
stores.
No. 1 Cleanliness:
I expect that your
customers will appreciate this feature more than any other one. The
reason is clearly the sanitary reasons and the good hygiene your
stores have.
No. 2 Toilet Paper:
Available toilet paper
in your restrooms is an essential feature as well, and their quality
is also differentiate you from other cheap stores. I remember that
one time I found at Macy's store -Sun Valley Mall- inside their rest
room very cheap quality of toilet paper, the one that falls apart,
goes into sticking bits and pieces to your fingers, and you try to
get rid of them, and makes you irritated. I never tried that store
again.
No.3 Hangers:
It's terrible when you
step into the restroom, and not find any hanger to hang your
merchandise bag, your purse, your keys or your glasses. While some
smart stores provide you with hangers everywhere in their toilets,
behind the doors, next to the wash area, or upper the toilet paper
rack; other stores could have only empty holes behind the door as if
someone stole those hangers, or none at all.😕
No. 4 Paper Towels:
After washing your
hands, you need to dry them up. When you do not find paper towels, it
is unprofessional, when the box is empty, it means nobody is checking
on the rest room, or maintaining it in a good condition. If you found
an air dryer, it's good only if it's working. To tell you the truth,
I don't like them personally. My ears do not stand their noise and
sometimes the heat is so high, it burns the skin, so I stick to
elegant paper towels.
No. 5 Soap:
What happened to the
perfume soap? We used to have perfumed-hand-soap, but now it's only
very high quality stores which still keep this smart habit. Some
stores either do not have soap at all, or have quality of soap that
could bring you allergy to your hands.
No.6 Height of
Toilet-Paper Box:
I wonder why does the
toilet-paper's stand have to be right next to your toilet? Sometimes,
it is stuck, and one would need to kneel down to figure out what was
wrong with the roll? Not all stores though, I've seen few where they
position the toilet-paper's box upper than the normal lower position,
and I admired that, coz it meant that the management think about
their customers.
No. 7 Wall-Color:
You wouldn't imagine
how the color of the bathroom can affect the mood of your customers.
One time a friend and I walked into a new store at Walnut Creek, and
it was huge. When we entered the restroom, we found out that it was
painted red, black, and some turquoise colors. It was terrible, we
felt dizzy. We got out of the store at once!
I guess now it is crystal clear that your restroom can bring more sales to your stores; in other words, more money! 😉
With our love ✍
What investors should focus on though is the heavy industries, where you can employ as many as possible from the population. Americans are very hard workers; they work 24/7 nonstop cycle, which is amazing 😲